In conversation with C. Murugan, Deputy Chairperson, Tea Board India

Indian tea has never been short of variety. Now, as the industry changes, the question is whether India can turn that diversity into lasting global value.

India’s tea story is one of heritage, diversity, and constant evolution. From thoughtful branding around the distinctive teas of Assam and Darjeeling to the growing importance of small tea growers, the sector is adapting to changing markets, consumer preferences, and global trade requirements.

In this conversation, Shri C. Murugan, Deputy Chairperson, Tea Board India, discusses the opportunities and challenges shaping the future of Indian tea. He talks about improving the quality and consistency of Indian tea, meeting the food-safety and technical requirements of international markets, and expanding India’s presence in both established and emerging markets. He stresses the importance of supporting small tea growers, strengthening the identity of Indian tea, and using technology and research to make the sector more productive and climate resilient. He also discusses how branded and value-added teas, along with e-commerce, can help Indian tea producers reach new consumers and capture greater value.