What happened?
Spotify’s Loud & Clear 2025 Report highlighted record growth for Indian artists in international markets. Nearly 50% of royalties generated by Indian artists in 2024 came from overseas listeners, a significant increase from 40% in 2023. The report also revealed that the number of Indian artists earning over ₹50 lakh annually from Spotify has more than doubled since 2022, while those earning over ₹1 crore have tripled. Indian music’s global reach expanded, with Punjabi, Tamil, and Telugu music witnessing significant growth.
Why it matters to India
The growing global popularity of Indian music reflects the country’s expanding cultural influence. Increased royalty earnings benefit Indian artists financially, promoting the growth of the independent music industry. The rising international demand for regional music highlights India’s rich musical diversity, opening new opportunities for cross-border collaborations and strengthening India’s cultural soft power.