McDonald’s in Moscow: How Multinationals Manage Conflict

As geopolitical fragmentation increases, countries weaponise regulatory mechanisms against multinational corporations to settle diplomatic scores. Bilateral investment treaties prove ineffective

Life after Western exit: Following Russia’s 2022 invasion of Ukraine, McDonald's exited the country and was replaced by the domestic chain Vkusno i Tochka (“Tasty, Period”). By late 2025, the successor had expanded beyond McDonald’s original footprint, symbolising Russia’s turn toward economic self-reliance. | Image courtesy: Retired electrician/ Public Domain

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As the Russian “special operation” in Ukraine began in February 2022, few would have anticipated that this would affect the fundamentals of global finance. The G7 and EU froze roughly €210 billion of Russia’s central bank reserves and assets. In May 2024, the EU decided to channel the interest income from Russian central bank reserves to Ukraine, while the G7 floated a larger ‘repatriation loan’ to Kyiv securitised against those assets. Central bank reserves, once accorded the highest threshold of neutrality, were now being treated as seized yachts and blocked oligarch accounts: assets whose fate turns on politics, not on law alone. Since the Second World War, this scale of central bank asset freezes is unprecedented; asset freezes have been limited to relatively small economies such as Cambodia, Iran, Libya,  and Afghanistan.

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